The Artist: Jay Z
Why A "Surprise Album" Would Work: In a lot of ways, Jay's most recent album, Magna Carta Holy Grail, was every bit as surprising as Beyoncé's new album. Jay gave us a little more notice. But he announced the album through a commercial that aired during the 2013 NBA Finals—and then dropped it less than a month later. So when it comes time for him to release another project, it's only right that he outdo that effort by stealing a page from Beyoncé's playbook.
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