What was the hardest thing to keep the secret about your new album?
Beyonce: Well, it was many things! Oh my god, it was so hard and I still every single day, I have gotten on my knees and thanked God that this happened. Well, it was a lot of craziness, we went through. One of the things, I had a earbud in the videos and basically the song would be playing for me and the director, so for instance, “XO” we’re walking through Coney Island and everyone’s screaming and you know those earbuds, they have a lot of static and you can barely hear and I’m trying to lip sync to the lyrics, I can barely hear anything and I know I look completely out of my mind…and people are like “HI! BEYONCE,” so no one knew why I was just speaking, while they were talking to me, but we went through a lot of things to keep it secret and to keep the surprise because there’s something missing, it’s such a joy and it’s something I was able to experience growing up and I really really wanted to surprise people and for them to really just hear the art and it not be about the hype and promotion and we actually did it and it just says so much about my team. You know, I started my own company, and my father taught me so so much, so much! And when I decided to manage myself, it was important that I didn’t go to some big management company. I felt like I wanted to follow in the footsteps of Madonna and be a powerhouse and have my own empire and show other women when you get to this point in your career, you don’t have to go sign with someone else and share your money, and your success, you can do it yourself. So I found a team of underdogs, a team of women, a team of people that no one believed in, and we worked together and we stayed up all night and we were progressive and we did not follow the rules and we said, “Why can’t we do it?” and I don’t think people believed you know? I said to so many people, “I have an idea to do a visual album,” and everyone was like “Ok.” And we did it! And not only did we do it, it’s my company and I’m very proud of that.