Full steam ahead, Nicki Minaj managed to stir up exponential anticipation for her album Pink Friday. How? By creating a lipstick with mega beauty brand MAC Cosmetics. The pink shade was released every Friday leading up to the album's release. By inking such a major deal, barbz (if they hadn't already) jumped at the chance to see what this Miss Minaj was all about. Piquing their interest even further, Nick single-handedly expanded her fanbase and appeared on the beauty biz radar.
Extra: This year, Nick became the face of the MAC Viva Glam ad campaign to benefit the company's AIDS fund.