Chief Keef is the latest rapper to get his own special edition of Beats by Dre headphones.
Keef was on hand at the Beats by Dre flagship store in New York's SOHO neighborhood on Saturday, where he signed autographs, took some interviews and unveiled his new headsets. They have not hit the mass market yet.
If you are wondering why the headphones are light blue, it's to coincide with Keef's hometown Chicago, or as he coins it "Chi-raq." Light blue, white and red are the colors of the Chicago city flag.
Chief Keef's deal with Interscope Records almost a year ago included his own line of Beats By Dre headphones. He dropped his debut LP on the label Finally Rich back in December.