Ad Network Akamai Trades Sneakers for Agency Meetings
This might read more like desperation than crazy, but ad agencies like Akamai are saying it actually makes them stand out. Check out what Avi Spivack, their product marketing strategist told Digiday on the campaign:
“We figured a giant box with an old sneaker would get attention, and it has. Redemption rates are great, and some agency people are saying this is one of the most creative gifts they’ve ever seen. To stand out in the market, you sort of have to do this; in the agency world, it’s a way to incentivize 20-something media buyers to look at you. Ideally, once you get the meeting, you don’t have to offer free stuff to get the buy."
Nothing like the appeal of free sneakers.