2 Chainz, Based On A T.R.U. Story — August 14
Tity Boi is trying to make a big impact with his first album as part of the G.O.O.D. music crew, so much so that the first person he thought of in terms of cover design were Kanye and his creative team at DONDA. “They were the first people I thought of,” he told Billboard, explaining that he trusted them to adequately communicate his vision. “Their team is unprecedented.”
The cover for his highly anticipated debut album Based On A T.R.U. Story is simply a portrait of two gold chains laid across a black background. That’s it. It was shot by Fabien Montique. As he describes it to VIBE, it’s an iconic cover. “I think it’ll be one of the best covers of today,” he explained,” as far as it being self-explanatory, simple yet complex as far as “duh!” People thought they would see a picture, a portrait, or whatever. I feel like the cover says a thousand words. This is an instance where you can judge this book by its cover. It’s a dope ass cover for this book and the stuff inside of it is dope too.” Well said.
Simplicity is key, and it works for 2 Chainz.