Reason #4: Drake will open up opportunities for other rappers if his stint with Jordan Brand goes well.
Plenty of rappers have tried to launch their own sneakers. But the big brands like Nike, adidas, Reebok, Converse and Jordan Brand have been hesitant to work with them because of controversies that have haunted artists who've earned sneaker deals (see: Rick Ross). But if Drake helps the Jordan Brand sell sneakers, it'll make other sneaker companies more open to work with rappers in the future.
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