The Cool Kids
I saw The Cool Kids open for Pharoahe Monch in New York in 2007, and became utterly convinced that they would be the Next Big Thing in hip-hop. Cut to: five years later, when the duo has released one album to moderate acclaim, and mostly seem to be branching out into solo careers. They had some songs on commercials, and are probably doing pretty well for themselves financially, but from a talent perspective and for sheer crossover appeal, they have to be considered a bit of a flop. I think it was a function of timing: the two met on MySpace, got their first heat before Twitter, and seem to have been snowed under by the Soulja Boys of the world, who better used the internet to their advantage. There’s always hope for the future, but I still can’t figure out why they never got huge.