The Company: Microsoft
The Product: Zune HD MP3 Player
How Eminem Could Help Endorse It: Microsoft's Zune is a remarkably strong product. But they've done a poor job of making it actually seem like a cool product, which is one reason they've discontinued it moving forward. We say: Why give up so soon? Instead, try throwing Slim Shady into a commercial, uploading a bunch of free Shady tracks onto every new player, and getting a hefty discount on Em's endorsement fee by allowing him to don a pair of Beats By Dre headphones in the spot. Yo, Bill Gates: That should be music to your ears.