The Company: News Corp. Digital Media
The Product: MySpace
How Eminem Could Help Endorse It: Have Em appear in a commercial and reveal that he uses his MySpace account to check out music by up-and-coming rappers. If the spam on VIBE's Twitter feed is any indication, that should get about 45,264,918 kids sitting in their mothers' basements to sign up for MySpace again before the commercial is even over. Mission accomplished!