Idea 1: Make MySpace the go-to social networking site for musicians.
Twitter is great for keeping up with the day-to-day lives of artists. Facebook is handy for keeping tabs on new videos and short news clips on artists. And sites like SoundCloud are helpful when it comes to releasing new music. But outside of artists' official sites—which usually look more like advertisements than anything else—there really isn't a social networking site that includes a little bit of everything when it comes to musicians. JT needs to sell artists on the idea of coming back to MySpace to centralize everything that's going on in their careers—and he needs to start by making his own page and showing how it could help his own career.