Racist Moment: You fired off a potentially racist post to your social sheep.
Famous Blunder: After feeling victimized by digital bullying, a flustered Miguel ranted via Twitter, saying: “Black people are the most judgmental people in the world.”
Agnes Says: “You’ve got 15 minutes to respond to a crisis, from the time that it first makes its way onto social. Before you publish anything online, play Devil’s advocate: How can I potentially offend the most easily offended person? Miguel did an excellent job talking about why he tweeted that; he didn’t have to apologize. He opened up the door for an intellectual conversation. Acknowledge it, even if you do delete it.”
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