As one of the young faces in the NBA, you’re definitely one of the forces behind the digital side. Like with the four bar fridays, the Licensed To Lillard series, how important is it for you to use the digital space as a tool to reach out to fans and let them see who you are
That’s huge for me. My first priority is basketball but as a professional athletes, I think we can do a lot better of a job using ourselves as a brand. A lot of times we become one dimensional as an athlete and we don’t show our fans who we are as people and we don’t show that we can do other things. We can do a lot of stuff with the influence we have and find other ways to be famous.
We have to make sure we keep our priorities in order, but if you’re smart enough to do other things, and come up with other ideas, do it.
So essentially, remember that basketball is what got you here but don’t limit yourself?
Yeah. Don’t limit yourself. I saw a Kanye interview and everybody kinda laughed because he kinda snapped on Sway, but he was saying ‘don’t marginalize me.’ That stuck out to me because, a lot of times, that’s what happens. We’re satisfied with who we are as NBA players or NFL players and what we get out of it. But in reality, we could use who we are to get a lot of other things going.
What’s one thing that you hope to use your celebrity status to accomplish?
I’ve got a lot of ideas, but I’m not ready to share them right now. You’ll see them when they’re out there. Four Bar Friday’s was one of many.