What Jay Z and Dame Dash Should Work On: A new brand of vodka
Why It Would Be Awesome: Why hasn't Jay ever tipped his toe back into the vodka pool? He's got his champagne Armand de Brignac. He's also got his cognac D'USSE. But he doesn't have a vodka on the roster…yet. Jay and Dame pushed a lot of Armadale back in the day, and we're betting they could push a lot more in the future. They just need a new branding strategy and, more importantly, a new vodka.
Photo Credit: Ebony