Verizon Wireless Partnership
Titled "Viva Móvil by Jennifer," the Bronx native teamed up with Verizon to provide cell phone service and other products geared towards “a rapidly expanding U.S. Hispanic market.” The mission cultivated bilingual services and preferences for their customers.
“I didn’t go into wireless because I think that’s where the future is; it’s not something I specifically targeted,” Lopez said. “I came from this from a creative standpoint, thinking about how the business could cater to a Latino market which I feel has been underserved. This is my way of empowering the Latino community.”
Photo Credit: AP