The Work Of DONDA
Kanye West’s elusive creative agency DONDA is still in its infancy. And so far, their work falls mainly in the domain of hip-hop: album artwork, stage sets (West’s Atlantic City Revel Resort shows); promotional apparel; and visuals for Ye’s G.O.O.D Music compilation, Cruel Summer.
With the interactive video for West’s “Black Skinhead,” DONDA seems to be focusing on multimedia projects. (They were also hired to re-edit the trailer for The Canyons, starring Lindsay Lohan.) Click through to check out the fruits of DONDA’s labor so far, including Big Sean’s latest music video, “Beware.”
Video: Creative Direction by Matthew Williams for DONDA