5. West Coast rappers will take pride in the fact that Kendrick Lamar is ranking himself alongside hip-hop greats.
We don't want to turn Kendrick Lamar's verse into a East Coast/West Coast thing. But as recently as a few years ago, everyone was wondering why there were no West Coast rappers making any noise. Now? The West Coast has a winner in its corner, and they need to make the most of that. They can do it by following Kendrick Lamar's lead and using him as an example of the impact that a West Coast rapper can make today.
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