4. Check The Rhyme
As hit singles go, “Swimming Pools (Drank)” sounds like the type of creeping, synthy, 808 romp that, say, 2 Chainz could rock over with ease. But let’s dig deeper inside the content: “Okay, now open your mind up and listen to me, Kendrick,” his inner voice implores. “I know that you're nauseous right now/And I'm hopin' to lead you to victory, Kendrick/If I take another one down I'mma drown in some poison abusin' my limit…”
The victory? A female conquest. But Kendrick Lamar is not a player. “The freedom is granted as soon as the damage of vodka arrive,” his inner conscious continues. A line that implies liquid courage in a hip-hop song in 2012? How earth shattering. If Lamar is trying to score a mammoth Billboard radio anthem, he sure has an off-centered, non-conformist way of going for the win. And there are more unpredictable displays of songwriting and wordplay on good kid, m.A.A.d city. More on that later.