Kick Drop: adidas ‘Energy BOOST’


/ February 14, 2013

VIBE was on the scene yesterday at NYC’s Javits Center for the adidas BOOST™ global launch event. The groundbreaking running innovation, simply known as Energy Boost, revealed a revolutionary new cushioning technology that provides the highest energy return in the running industry.

Here’s more details on the launch, via adidas’ Head of Sport Performance Eric Liedtke:

“adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products. Energy Boost will reset the running industry and pave the way for all future performance footwear.”

We got a chance to test these bad boys out, and the BOOST™ technology is definitely all that it’s hyped up to be. The high-quality cushion support, paired with small energy capsules that store and unleash energy with every stride, help launch these shoes a step forward into the future of active apparel.

Look out for these when they drop at adidas Sport Performance stores and selected retailers on February 27th, 2013. Pre-order now by clicking [HERE].

If you didn’t make it out to the event—which saw appearances from Rosario Dawson, Big Sean, Morena Baccarin (Homeland), Nikki Reed (Twilight), Maggie Grace (Taken), Phoebe Tonkin (The Vampire Diaries), actor Anton Yelchin (Star Trek), and World Champions and Olympic Medalists Yohan Blake and Haile Gebrselassie—peep the video below for a recap:

Keep clicking to see more images of the new adidas BOOST™ shoe:

(Images courtesy of Online Sneaker Editor, Keenan Higgins)