The Social Movement: Occupy Wall Street and the Occupy movement
What It Was All About: To protest the financial crisis of the late 2000s, a group that took to calling itself the "99 percent"—made up of those who didn't fit into the top one percent of earners in the country—set up shop in New York City's Zuccotti Park in September 2011. The movement called for tighter regulations on Wall Street, a reduction in political corruption, and bank reform. It started on Wall Street but quickly grew to other parts of the country and the world with different members of the 99 percent protesting in their own individual cities.
How Social Media Helped: Social media was the glue that kept the Wall Street movement tied together. The #Occupy hashtag was set up on Twitter. Skype was used to hold conference calls between different Occupy groups from all over the world. And things like Facebook and Meetup helped Occupy members set up meetings. As a result, OWS went from the Big Apple to the rest of the world in just a few short weeks.