Do: Remember The Greats
No league honors it’s legends or keeps them relevant like the NBA. The easiest symbol of this is Boston Celtic legend Bill Russell. Not only did Stern make the right move by naming the NBA Finals MVP award after Russell, but he made sure to keep him visible at every All Star event to make sure people don’t forget who he is and what he accomplished in the league.
Even recent retirees like Karl Malone, Time Hardaway and Dell Curry took part in this past weekends events with the Shooting Stars challenge during ASW.