Do: Think Globally
If there’s one thing David Stern taught not only his successor, but all the players in his ear (Jordan to LeBron) it was to think big. When Stern first got the league, it was a league of 23 teams worth $400 million dollars. When he stepped down, the league had grown to 30 teams collectively worth 19 Billion. The NBA has offices in multiple cities outside the U.S., and is televised in over 200 countries.
For as much of a team sport as basketball is, Stern highlighted the individual players and their abilities. He tapped into that feeling of excitement that kids had when they held basketball cards of their favorite player and bottled it in a three day exhibition to change the way fans saw the game.