The Moment: In early February, Eminem took part in one of the most expensive Super Bowl commercials of all-time (it cost Chrysler nine million dollars!) by lending his voice and his vocals to an ad for the Chrysler 200 that also put his hometown of Detroit in the spotlight.
Our Reaction: Yo, that commercial cost that much? We guess it cost so much because it was two minutes long. But, this was a great look for Em and for Detroit, too. It's pretty crazy that this guy has gotten to the point where he's not only repping his city through his rhymes but also through national commercials for the whole country and world to see. Who whoulda thought that'd be the case a decade ago?