Diddy and Ciroc
Hands down, hip-hop’s master of a good time is Diddy. When he started promoting Ciroc vodka, he took an existing brand and kicked it into overdrive. Now everyone wants to be a “Ciroc Boy” and the sleek bottle has become a mainstay in music videos and club appearances. Forbes listed Diddy as one of its top earners this year, with a huge chunk of his $45 million coming in from shares of ultra premium vodka.That’s something to celebrate…responsibly.