2. Eminem isn't the industry rebel that he used to be
In a profile by Spin in 2000, writer Mike Rubin described Em as having "perfected the art of biting the hand that feeds him while shaking it at the same time." He was an outsider, an industry-crasher who did whatever it took to piss people off, yet we loved him nonetheless. Nowadays he isn't quite as rebellious. He makes pop songs with Rihanna, he partners with television shows and video games for marketing exposure. He even shows an unusual soft spot on Marshall Mathers 2. The industry has changed, and he has changed with it, remaining mostly out of the spotlight except for when a new album drops. He is no longer the in-your-face rebel that he once was. Now he's like the funny, perverted older dude.