4. Lil Wayne's appearance on the MTV Video Music Awards put him front and center on the night that Tha Carter IV was released.
Make no mistake about it: This marketing tactic helped Wayne sell a boatload of albums. It's not like he performed a week before Tha Carter IV dropped or even a couple of days before people could pick it up in stores. He performed at the VMAs hours before people could log onto iTunes to cop it. It gave people the chance to buy it while Wayne was fresh on the brain.
Granted, there was also a palpable buzz for Watch The Throne that existed on the Internet. But even in 2011, not everyone runs to the Web to cop music or even relies on the 'net to tell them what they should be listening to, so Jay and 'Ye missed out on a lot of sales simply because they kept the album a secret for so long.