COOGI INFLUENCES A GENERATION OF "FLY GUYS"—COURTESY OF B.I.G.
When an artist dies, everything associated with them becomes legendary. Similar to Aaliyah’s side swoop and Pac’s nose ring, Biggie’s postmortem Coogi sweaters became a thing of vintage hip-hop gold.
In 2009, Jadakiss helped recreate the essence of Big’s Coogi steez in his Vashtie-directed video for “Letter To B.I.G.” off the Notorious soundtrack. An ad campaign with the brand soon followed:
Most recently, rap’s golden child, Drake, has started a sort of sweater-revival of his own. We’ll let him rock, but we know where he got the blueprint from.