Much like their 90s competitors, like FUBU, Mecca, Pelle Pelle, and Avirex, COOGI's mass appeal on urban fashion has slowed down a bit. However, don’t count them out just yet.
The brand is currently promoting their Spring 2013 collection, which consists of UK-inspired tees (seen above) and woven goods for men, women, and kids. Take a look at one of their pieces from the collection:
Think BIG would’ve copped this? We all know he loved a good hoodie ("It don't make sense, goin' to heaven with the goodie-goodies/Dressed in white/I like black Timbs and black hoodies"), so this seems like it would've been right up his alley.
The bottom line is, we truly miss hearing The Notorious B.I.G. on our radios & seeing him floss in the illest gear, breezing through the Florida Keys with Puffy. We wish he was still here to put us on to the next hot thing in urban fashion, but wishing isn’t going to bring him back. Nonetheless, we’ll be missing you, homie.