BIGGIE BRINGS COOGI TO BROOKLYN
While Cosby was the first to introduce the Australian brand to Black culture, Biggie was the first to influence the streets with it. According to an MTV interview with veteran stylist Groovey Lew, after seeing Mount Vernon native Walt G rocking the sweaters, B.I.G. was instantly hooked.
via MTV News:
"We used to go to [Manhattan club] the Grand on Sundays," Lew told MTV News in a 2009 interview. He continued by adding, "And my man had all the Coogis and the Kangols. And I got the pictures where [Walt] G got his Kangol on and his Coogi, but Big had on Army jackets and Timberlands. So [Big] fell in love with this kid's style right there — just took it to the next level for the world to see. If you weren't Bill Cosby or just a rich motherfucker from Australia playing golf, nobody knew about [Coogi]. Big homie started running around with it, and that's what opened the 'hood up to it."
Name–dropping the brand in hits like “Hypnotized” and “Big Poppa,” Big helped make COOGI one of the most lucrative clothing brands in urban culture for a near decade. He may have reigned supreme on the lyrical front, but he made sure nobody slept on his style either. Shit, we might still be "COOGI down to the socks" if B.I.G. was still around to show us the way.