BIGGIE DIES—AND SO DOES COOGI
Maybe Biggie wasn’t the absolute reason COOGI’s popularity skyrocketed in the urban fashion world. However, after that fateful night on March 9th 1997, COOGI lost their number one representative.
By 2001, the Herald Sun reported that original founder Jacky Taranto (who unfortunately died in a 2007 car crash) was 25 million dollars in debt and no longer had the assets to maintain control of the company. Taranto eventually sold the COOGI brand to U.S. investors Norman Weisfeld, Bruce Weisfeld and Jimmy Khezri. Reports claim that the financial trouble stemmed from the post-9/11 economy, but doesn't it seem a bit odd that the company faced hardships less than five years after B.I.G.’s murder? We’re just saying.