PRO: When a surprise album drops, fans get to enjoy and dissect it at the same time. This happens occasionally when a new album leaks on the Internet. But if an album leaks at, say, a Thursday afternoon at 2 p.m. when a lot of people are at work and school, the moment is lost. By releasing a project at midnight, though, artists are able to control their release and get a bunch of fans excited about it at the same time.
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