When: Interactive: March 8–12, Film: March 8–16, Music: March 12–17
Where: Austin, TX
The 411: Self proclaimed “premier destination for discovery,” SXSW is a mixture of concerts and festivals focusing on merging technology, indie flicks, and music.
People You’ll Meet: Techie Geniuses, Media Geeks, Music Freaks of every size, shape and color.
Expect: An onslaught of indie bands experimenting in some cuttings edge productions as well some that may not make the cut. A lot of delicious BBQ.
History Highlight: Jay-Z kicked off the Interactive sector of SXSW at Austin City Limits Live 2012. 3,000 fans got jiggy with Jigga as he threw down signature Hova hits like “99 Problems" and “Jigga Man.”