Allow Athletes To Do Endorsements
One of the NCAA's biggest no-no's is athletes profiting off their image. That's insane given that the NCAA plasters their stars on everything from TV commercials to video game covers, but it does maintain the idea of the true amateur. Do schools care about that? No, they care about money, and keeping it, and certainly not doling it out to the players. Schools fear a slippery slope, as well they should. If you agree to pay athletes a small salary now, what's to stop a larger cash grab in the future? The O'Bannon lawsuit calls for 50% of TV revenues to go to athletes, and that could be billions lost for schools and conferences.
So let the kids go outside the school for their money. If Kansas' Ben McLemore can earn a few grand on local car commercials, or if Georgetown's Otto Porter can get sponsored by a local business, why not let them take that money? That solves the issue of the school losing cash, and could honestly count as a marketing class for some of the athletes.