Oh dear. It's always a risk to implement social media tactics into your promo. The results could either be a total win or fail. For Robert Kelly, today's #AskRKelly hashtag was undoubtedly the latter.
What started as a prematurely thought out attempt to communicate with his fans (yes, R. Kelly launched the tweet himself) turned into a tragically hilarious rehashing of Kells tricky past. Twitter couldn't help but go all the way there. Flip through for 20 of the most out of hand responses of the evening.