If you haven't stepped up your watch game already, then pay close attention to this new collection of timepieces from Ballast. As a matter of fact, don't even call them watches.
RELATED: Preview The AÃRK Collective 2013 Collection
With Ballast's new "time instruments," the focus is on sophistication and distinction—two things you'll surely be giving off with this on your wrist. Featuring 58 styles in total (49 for men and nine for women), the various aesthetics available for face, mechanic, and even band styles range from timeless stainless steel and integrated silicon to coveted premium leathers.
Read the brand story below:
"In the early 20th century, the art of modern sea-faring warfare was changed forever with the birth of the purpose-built attack submarine. Over time this technological marvel and the threat of its awesome powers grew to paradoxically inspire peace the world over. And deep beneath the waves, the work and lives of the submariner was not an easy one, spending months at a time in a 300 foot-long, 3 foot-wide, 3-story building in the depths of the ocean. In the words of Sir Winston Churchill himself, 'Of all the branches of men in the forces there is none which shows more devotion and faces grimmer perils than the submariners.' It is this courageous and remarkable match of man and machine that Ballast celebrates. The brand’s time instruments are designed to meet the extreme needs of those rare individuals who live life to the fullest and consistently strive for excellence."
Also, in conjunction with the launch, the brand premieres Ballast1903.com as its home base, featuring alluring inspiration and resourceful information about the time instruments.
These are available now at Saks Fifth Avenue locations in New York City, Miami, San Francisco, Washington D.C. and Troy (Michigan). Online, you can get them at Marissa Collections now by clicking [HERE].