DJ Whitney Fierce has been touring the world playing EDM festivals with her band “Hercules and Love Affair” and recently spun EDC Las Vegas as a solo artist. “New Order” is producing her album and she is opening for their tour this summer.
"I am cautiously excited about what Sillerman's business model means for the longevity of dance music, both his discerning observations as an uber-savvy media mogul and what heads his rumored billion dollar investments will turn. The vertical integration Sillerman employs makes for an interesting ride for the artist - such as his acquisitions of both recorded music vendors and live music promoters - a monopoly that can make for a smooth ride to the top or very much the opposite. Monetizing art is always a funny business, but that's how the bills get paid; I for one am keen to see who reaps the benefits in this incarnation of SFX."