2. Creating A Lane In Comics —
After becoming a freelancer in 1990, McDuffie wrote for dozens of various comic titles for Marvel, DC Comics, and Archie Comics. Through those developing relationships, he realized that there was a significant void for Black-and-Brown characters in the comic book space. With that in mind, he, alongside Denys Cowan, Michael Davis and Derek T. Dingle, founded Milestone Media.
The Plain Dealer described the company as "the [comic] industry's most successful minority-owned-and-operated company" in 2000, and their work was distributed with ethnically diverse casts by DC Comics. Mr. McDuffie helped create all of Milestone Media's major characters with illustrators and other writers and signified the diversity Mr. McDuffie longed for.