"It’s funny. We have a bunch of different colorways coming out, but we wanted the black to have a little bit of a shine to it. As you can see—from a red standpoint—by having the iconic red tongue, how it's padded, and how you can pop it out with jeans, you can have all those kind of off-court style aspects to it. That was important to us."
"We utilize the black and red obviously to go back to the uniform. First and foremost, that’s his away colorway—the black/red. But again, it’s the use of color. You’ll notice on the shoe it’s a primarily black upper but with hits of red. We actually have the technology called Sprint Web with his diamond pattern, but back colored it. You see this black, but then you see this red underneath, so again it's idea of layers, but it’s a little bit more subtle and a little bit easier to wear with jeans."
"Well red and black, first and foremost, is his color. It’s the city’s color. Obviously he’s a Bull. You’ll see other color drops, but it’s a powerful color. Anytime you look at what red represents, it's power."
"There are also rules to what you wear on court. If your team is all wearing black, a certain percentage of the shoe has to be black as well. That goes into the thought process."