"The tongue is so inspirational for us. There are so many stories that we’re going to tell. You’ll see it through each drop. They're things that you’ll discover as you read into that. I think it gives the fans something that they can attach themselves to."
"Rob McCallum is our graphic designer. A lot of graphic designers do stuff with Illustrator, but he drew this by hand. That’s what’s bananas. You don’t see that anymore. He drew this by hand and it reflects the entire Chicago story of Derrick."
"There’s a lot of little subliminal things, or hidden details—the tenacious thorn that has a lot of those rugged edges also found in the logo. I think Kanye probably says it best, 'I don’t write songs, I design t-shirts. [Laughs]'"
"The family tree—that’s really one of the coolest personal details. It's not just a stand alone feature. All the products in this D. Rose signature collection are very personal. They’re products that he’s told us about, whether it's the materials on the apparel or the fact that the apparel is understated and relaxed. The shoes just do the talking for him—just like his game does the talking for him."