In early 1991, in the shadow of the fall of the Berlin wall, Dimitri Hegemann launched a party devoted to techno, industrial, and acid house in the basement vault of a department store. Later that same year, the club created its namesake label. Both the club and the label have featured some of the biggest names in techno, including Jeff Mills, Juan Atkins, Terrence Dixon, and Joey Beltram. The party ran successfully for years, establishing itself as one of Berlin's definitive clubs and boutique labels until 2005 when the property was sold and the club closed. In 2007, it relocated to an an old power plant basement at the end of a long tunnel. One of the label's most recent releases is a reissue of Juan Atkins' "I Love You" reportedly the last lrack to be played at the old Tresor.