Watch: Moët & Chandon Debut First Commercial For Nectar Impérial Rosé

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Camille Augustin / July 11, 2014

Moët & Chandon just popped the champagne bottle in celebration of its first global campaign geared toward their new Nectar Impérial Rosé.

To spread the word about their delectable alcohol beverage, the France-based entity recruited critically-acclaimed director Samuel Bayer to shoot 15-second and 30-second commercial spots, which were also produced by Omelet, a marketing and branding company.

“We’re proud to release the first digital spot for Moët Nectar Impérial Rosé,” said Thomas Bouleuc, Vice President of Moët & Chandon US. “Our aim was to produce an inspiring piece, which expresses the value we place in authenticity and the respect we pay to our heritage, and which showcases the lifestyle and the rich indulgence of champagne itself.”

Check out the festivities below and more pictures of the behind-the-scenes action on the next page.