3. He documents everything he does—and releases it in a way that appeals directly to the rap blogs.
What up, Spiff TV?! If you're not familiar, Spiff TV is the video director who follows almost every move Ross makes in order to capture it on film. From a day at his Warner Bros. office to a night at the King of Diamonds strip club, Spiff documents all the boss moves Ross puts together and then edits them down into short, Web-ready clips for the blogs. We won't lie: We don't watch every video Ross puts out, but the fact that he does them helps keep his name out there and puts him front and center on a daily basis.