5. He never stops working.
Truthfully, if "Aston Martin Music," off his 2010 album, Teflon Don, was the only thing popping for Ross right now, he'd still be sitting pretty and counting plenty of checks. But the guy simply refuses to take a break. This week's "New Music Week"—which features Ross & Co. dropping a new track everyday—has already generated enough buzz on the radio and on the Internet to serve as great promo for the Self Made album. And we dare you to find a week over the course of the last year where Ross didn't put out at least a freestyle, a video, or a song. You just won't find it. It's the one reason Rick Ross is winning—and why he'll continue to win if he keeps it up.