The Rapper: Snoop Dogg
The Record Label: No Limit Records
WTF? After dropping his first and second albums—Doggystyle and Tha Doggfather, respectively—on Death Row Records, Snoop had established himself as one of the biggest gangsta rap acts on the planet. So it was pretty surprising when, after a contract dispute with Suge Knight at Death Row Records, he decided to join Master P's No Limit Records. The result was his third album, Da Game Is to Be Sold, Not to Be Told, complete with an over-the-top Pen & Pixel album cover and a different sound.