The Rapper: Cassidy
The Record Label: Kross Over Entertainment
WTF? No offense to Carmelo Anthony or any other NBA baller trying to do something positive off the court, but record labels run by athletes typically don't do well. So it was a bit of a surprise to hear that Cassidy—once one of the most anticipated and respected rappers in the game—signed to 'Melo in order to become the flagship artist for his Kross Over label. Then again, it looks like he's actually releasing an album, C.A.S.H. (Cass A Straight Hustla), this fall, so we can't really say he made the wrong decision.