Every Kanye West Rant Needs: A name-drop that the average Kanye West fan probably won't recognize
The Purpose It Serves: Even if it sounds like Kanye is just ranting and raving for the sake of ranting and raving, Kanye wants you to recognize that he knows what he's talking about. So he'll occasionally name-drop, say, Saint Laurent designer Hedi Slimane (like he did on Jimmy Kimmel's show) or Deepak Chopra (like he did at the Yeezus tour stop in Toronto) just to keep you on your toes and show you that he's not just making stuff up as he goes. He knows what he's talking about when he's going off.
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