While the rest of us continue to celebrate the start of a New Year, Jay-Z is already on to the next one. In his new video for “On To The Next One” that was released on New Year’s Eve, Jigga showcases a ridiculous Damien Hirst-inspired skull, some flaming basketballs, a whole lotta shots of Swizz Beatz and, of course, the flyest car he could find. In this case, it’s the 2011 Jaguar XJ—complete with the logo for Jay’s last album The Blueprint 3 painted on the side of it. For those who want to can afford to cop one (it starts at just below $100,000), they won’t be available in the United States until April, fools. —Chris Yuscavage

Peep Jay’s “On To The Next One” video to get a better look at the new Jag: