Update: Rocawear Partners With Billionaire Boys Club
According to GQ, Rocawear‘s signed on to expand their titanship by now having possession of the licensing to manufacture and distribute Pharrell’s fashion tot Billionaire Boys Club. Sources state that Hov (who sold Rocawear to brand management company Iconix in 2007, but remainds CCO) will work alongside Pharrell to further cultivate the BBC brand, which translates into more snapbacks for all. Chea!
UPDATE → Mr. Shawn “@S_C_” Carter clarifies: Partnering with [Pharrell] on BBC” follow him.. (Not “buying” as GQ erroneously reported.)