What’s Killing Urban Outfitters?


namcgloster / March 9, 2011

Could the nut-busting, crotch-cuddling skinny jeans be the death of popular retailer Urban Outfitters? According to The Cut, the fading fashion trend has caused UO’s stock to decrease 17 percent for the second quarter in a row. One analyst, Jennifer Black, accused Urban of lacking “a clear point of view.”

“It used to be you’d walk into Urban Outfitters and it was all about the dress or it was all about military,” Black said. “Now I don’t know what it stands for. I just see a lot of stuff that’s unflattering.”

What are your thoughts? Do you think the store has lost its fashionable touch?