Earlier this week Rockstar and Xbox 360 held an exclusive launch event in Los Angeles for the latest episode in the Grand Theft Auto IV saga; "The Lost and Damned". The event took place in conjunction with SA studios, and was packed with tastemakers from the world of fashion, sneakers, gaming, music and art, all in attendance to see the highly anticipated soon to be released new level of the best selling GTA IV game.
The story line for the first Xbox 360 exclusive downloadable episode centers on Johnny, a veteran member of The Lost, a notorious biker gang. Johnny has been creating business opportunities for The Lost in Liberty City, but his first loyalty must be to the patch he wears on his back and to Billy Grey, the club's President. However, when Billy returns from rehab hell-bent on bloodshed and debauchery, Johnny finds himself in the middle of a vicious turf war with rival gangs for control of a city torn apart by violence and corruption.
Developed by series creator Rockstar North and set in Liberty City, Grand Theft Auto IV: "The Lost and Damned" features a new main character, Johnny Klebitz, and a plot that intersects with the storyline of Grand Theft Auto IV; new missions that offer an entirely fresh way to explore Liberty City with new multiplayer modes, weapons and vehicles.
To help bolster the attention around "The Lost and Damned", for the first time ever Xbox LIVE multiplayer service usually reserved for Xbox LIVE Gold members will be completely free of charge for LIVE members while playing Grand Theft Auto IV or "The Lost and Damned". This limited, Grand Theft Auto multiplayer promotion is applicable only to players of either Grand Theft Auto IV or "The Lost and Damned" expansion episode, and will end on Sunday, February 22. Fans will also have a chance to take on producer/DJ Statik Selektah as part of the kick off week’s festivities.
"The Lost and Damned" will be available exclusively on Xbox LIVE for 1600 Microsoft Points ($19.99) on February 17, 2009 worldwide.
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